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Hitting targets in Cardiff: the Black Association of Women Step Out

'It's important to get out there and meet people. We do presentations to local groups and to colleges. You have to be flexible and be prepared to do presentations during the evening and at weekends.'

The Black Association of Women Step Out (BAWSO) is a women's aid group for black and ethnic minority women based in Cardiff. There are nine staff, six volunteers and the organisation has an annual income £222,000. Volunteer placements include working in the refuge, assisting on the 24-hour helpline and administrative duties in the office. To meet the needs of their client group, BAWSO primarily recruits volunteers from black and ethnic minorities.

Mutale Nyoni, chief executive, explains: 'The volunteers we are looking for do not tend to respond to mainstream press. We use a mix of methods to recruit volunteers, including advertising in a local black paper, and personalised letters using a mailing list from the local Racial Equality Council. Word of mouth is also really important. It's important to get out there and meet people. We do presentations to local groups and to colleges. You have to be flexible and be prepared to do presentations during the evening and at weekends.'

'It's important
that we prepare
volunteers for
dealing with
difficult issues.'

The induction period is one month. Volunteers who will be working in the refuge have a further two months of training. 'It's important that we prepare volunteers for dealing with difficult issues,' says Mutale. 'One of our problems is that the families of volunteers sometimes feel uncomfortable with the work they are doing and volunteers may leave as a result. Currently we have about six volunteers but we really need about 20.'

'It's really important to take volunteers seriously and make sure that they are not marginalised within the organisation.'

BAWSO had a volunteer co-ordinator but recently lost funding for the post, which has had a big impact on the organisation. 'Responsibility for managing volunteers has been taken on by all staff. This is really not satisfactory - our volunteers need somebody full time who is looking after their concerns. It's really important to take volunteers seriously and make sure that they are not marginalised within the organisation. In addition to regular volunteer forums, we have a three-day annual review which volunteers are an integral part of. This is really important because it gives everyone a feeling of ownership.'

Comment

BAWSO have developed effective ways to target their recruitment of volunteers. But, as stressed above, any organisation that relies on volunteers for its core services must have dedicated management in place.

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