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Holding on to volunteers in rural Wales

Age Concern Sir Gar, Carmarthenshire has five part-time staff, 140 volunteers and an annual income £79,300. They provide a range of services involving volunteers including a befriending scheme and a home handyperson scheme. Recruiting and retaining volunteers in a rural area, one of largest counties in Wales, can take more than the usual posters and leaflets.

'Whatever we do as an organisation we include volunteers. We are very aware that they are the cornerstone of what we do.'

Sue Sharp, chief officer, explains: 'Whatever we do as an organisation we include volunteers. We are very aware that they are the cornerstone of what we do. To keep volunteers involved we have a bi-monthly newsletter and have also introduced a recognition and reward scheme to show our volunteers that we value them. We organise events for volunteers such as tea parties, mayor's parties and day-trips. It's important that volunteers get tangible recognition for their contribution. Last year we gave them certificates. As well as a general volunteer handbook we produce different volunteer handbooks for each of our different schemes.'

'It's really important
to remember
that all volunteers
are different.'

Berian Tillman, volunteer co-ordinator for the befriending scheme, describes the recruitment process: 'After a prospective volunteer has filled in the application form and we have taken up their two references, I conduct the interview and, if the candidate is successful, the induction takes place at their home. I leave them with a copy of the handbook. We ask people to make a minimum contribution of two hours per week but also explain that it is their right to decide how much time they can give. It's also really important to explain to volunteers what we expect from them. Because they are representing Age Concern they must abide by our standards.

'The secret to retaining volunteers is meeting their individual needs.'

It's really important to remember that all volunteers are different. For example, some volunteers want the formality and structure of attending training and events whilst others prefer to concentrate solely on their befriending activities. The secret to retaining volunteers is meeting their individual needs.

'When matching
up volunteers
with clients in their
area, I always try
to ensure that the
volunteer and
client have
interests in common.'

When matching up volunteers with clients in their area, I always try to ensure that the volunteer and client have interests in common. To protect the volunteers' right to privacy we do not give their contact details to our clients. It's important to keep the boundaries clear.'

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