Sample three year plan
The Media Trust plans 2002-2005
The plans are divided into two:
- Overview 2002-2005
- Organisational aims 2002-2005
Overview 2002-2005
- Increase the number and range of training events to meet
demand and to move towards self-financing.
- Develop online matching to increase numbers and provide
a broader service for advisors.
- Grow video production to achieve self-financing. Continue
Voluntary Matters and Wired-Up Communities projects to position
ourselves as an agency of delivery for government
- Develop themes and campaigns on the Community Channel
and build an audience via closer ties with charities and
marketing to the general public.
- Establish a corporate membership scheme.
Organisational aims 2002-2005 (year 0 is 2001-2002)
Aim 1 - increase the number of organisations helped
directly (does not include viewing figures or web hits)
Year 0 - 3,100 (c.3,300 achieved)
Year 1 - 5,775
Year 2 - 7,085
Year 3 - 8,104
Aim 2 - increase the number of new Media Trust Advisors
Year 0 - 420 (c.320 achieved)
Year 1 - 500
Year 2 - 600
Year 3 - 700
Aim 3 - increase customer satisfaction (includes
evidence of longer-term impact)
Year 0 - 80% (c.82% achieved)
Year 1 - 80%
Year 2 - 85%
Year 3 - 85%
Aim 4 - move the Media Trust towards self-financing
(excluding Channel and UK offices)
Year 0 - 46% of costs covered by sales income
Year 1 - 64%
Year 2 - 70%
Year 3 - 80%
Find out more about other strategic planning issues and examples
in the In more depth section.
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