Websites

All you need to know about the UK PR industry - training, events, news and publications
Institute of Public Relations www.ipr.org.uk

Advice on all aspects of direct marketing in the digital age.
Institute of Direct Marketing www.theidm.co.uk

Essential umbrella site for the marketing industry
The Chartered Institute of Marketing www.cim.co.uk

Bright, articulate American site with lots of useful tips
Marketing Professionals www.marketingprofs.com

Solid background to latest in UK market research
The Market Research Society www.mrs.org.uk

Useful for publications on setting up and managing charities
The Directory of Social Change www.dsc.org.uk

UK marketing industry's weekly must-read
Marketing Week www.mad.co.uk/mw

Books

Excellent listing of US and UK books on marketing and PR with links for buying them.
Fundraising.co.uk bookshop www.fundraising.co.uk/books/marketing.html

Best-selling guide to promoting services, aimed at small groups with limited resources
The DIY Guide to Public Relations
Moi Ali, 1999 (2nd ed) DSC. ISBN 1900360535