Exploring 'Marketing'

Marketing is about identifying and satisfying customer need. Many successful and dynamic charities use marketing and branding strategies adapted from the corporate sector. But marketing doesn't always have to be glossy and expensive.

Want to learn the basics? Check out the overview to get started on branding, identity, product promotion and product evaluation.

	Want to know how others do it? The case studies are first-hand accounts from other organisations.		Has your organisation got what it takes? Have a look at our essentials to find out.
	Hungry for knowledge? In more depth gives further insight into the key issues.		Have you got what it takes? Try working through the activities.
	Still need more? See our glossary and resources area for useful weblinks and publications.

Learning objectives

By working through this session you will discover:

• What marketing is and why it's important for your organisation.
• How to develop a marketing strategy.
• How to create a brand for your organisation and its products.
• How to commission an effective logo.