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Re-branding: Scope
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1990 it had become a term of abuse, so a name change
was inevitable. |
The Spastics Society changed its name in 1994 to Scope. The
term 'spastic' was, at the time the Spastics Society
was founded, one that was applied to cerebral palsy sufferers.
By 1990 it had become a term of abuse, so a name change was
inevitable. On the first anniversary of the name change, Scope
had attracted nearly 40,000 new donors. It was also in talks
with 25 potential corporate donors and sponsors, many of whom
steered clear of the charity when it was called the Spastics
Society. If they can do it, so can you!
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