Annual report

Annual reports can be used effectively as a tool for promoting your message. The requirement for a hefty annual report can often be tedious for even the most impassioned campaigner. But think of it as an opportunity to put forward your main message to a wider audience. If you are a campaigning organisation, list your principal activities and show clearly what your priorities have been. Annual reports usually contain:

• A statement by the trustees of your charity about the main activities.
• Lists of your trustees, members of staff and membership of any committees.
• The annual accounts showing your income and expenditure and balance sheet for the year in question.

Although an annual report is supposed to be a look back at your previous activities, there is no reason why you shouldn't have a section setting out your campaigning plans for the coming twelve months.

Find out more about other campaigning issues and examples in the In more depth section.