Exploring 'Campaigning'

Campaigning is at the heart of most voluntary organisations. A successful campaign is all about good information delivered effectively, whether it's a simple article in a local paper or a high profile international effort.

Want to learn the basics? Read our overview for information on publicity, media, advertising, lobbying and more.

	Want to know how others do it? The case studies are first-hand accounts from other organisations.		Has your organisation got what it takes? Have a look at our essentials to find out.
	Hungry for knowledge? In more depth gives further insight into the key issues.		Have you got what it takes? Try working through the activities.
	Still need more? See our resources area for useful weblinks and publications.

Learning objectives

By working through this session you will discover:

• The various techniques that can be used to promote a successful campaign.
• How to win public support.
• How to write a powerful press release.
• What to do to get your website noticed.
• How to effectively lobby local and national government.