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Key points
- All campaigns need supporters, people on your side who
spread the word.
- Bringing a celebrity on board can do wonders to raise
the profile of your campaign - it's not easy but persistence
pays.
- Getting publicity through editorial coverage in the local
or national press, on radio or TV is very important and
often more valuable than advertising. Court those journalists!
- Quality digital camcorders and PC-based editing systems
are now inexpensive and widely available - it makes sense
to get your campaign on video and online. But keep your
content clean, interesting and up to date.
- A charity can lobby MPs and seek to influence candidates
in general and local elections.
Checklist
- A campaigns strategy.
- An up-to-date list of key contacts in the media and government.
- Briefings for campaigns officers.
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